Public service TV in the United Kingdom and its digital production’s economy of ethical and social values

Authors

  • Andrea Medrado Universidade Federal Fluminense
  • James Bennett Royal Holloway University of London
  • Niki Strange Royal Holloway University of London

DOI:

https://doi.org/10.13037/ci.vol18n38.4689

Keywords:

Economy of ethical and social values. Public service broadcasting. Multiplatform production.

Abstract

This article analyses the concept of “economy of ethical and social values” as it applies to in­dependent production companies, which supply multiplatform content for public service TV in the United Kingdom. It is based on a research project in which we conducted over one hun­dred interviews with actors that integrate the country’s production ecology. We argue that the notion of “independence” represents a way to counter-balance their search for profits. At the same time, producers also need to search for projects in which they can make a difference in society.

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Author Biographies

Andrea Medrado, Universidade Federal Fluminense

Professora adjunta da Universidade Federal Fluminense no Programa de Pós-Graduação em Mídia e Cotidiano e no Departamento de Comunicação Social. É coordenadora da rede internacional de pesquisas “eVozes: rediscutindo a marginalização” (eVoices: redressing marginality – Arts and Humanities Research Council, Reino Unido). Possui doutorado em Estudos de Mídia pela University of Westminster e pós-doutorado pela Royal Holloway University of London.

James Bennett, Royal Holloway University of London

Professor e ex-chefe do Departamento de Artes Midiáticas da Royal Holloway University of London. Coordenador do projeto “Mídias Sociais como Tecnologias de Produção Televisiva” (Social Media as Television Production Technology – ADAPT TV History). Foi coordenador do projeto “Radiodifusão Pública Multiplataforma no Reino Unido” (Multiplatforming Public Service Broadcasting in the UK).

Niki Strange, Royal Holloway University of London

Pesquisadora do Departamento de Media Arts da Royal Holloway University of London. Pesquisadora de pós-doutorado no projeto “Mídias Sociais como Tecnologias de ProduçãoTelevisiva” (Social Media as Television Production Technology – ADAPT TV History). Trabalhou em produtoras de TV e produtoras digitais por 20 anos e atua como consultora paraprojetos de inovação digital aplicados à economia criativa.

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Published

2017-12-08

How to Cite

Medrado, A., Bennett, J., & Strange, N. (2017). Public service TV in the United Kingdom and its digital production’s economy of ethical and social values. Comunicação & Inovação, 18(38), 94–108. https://doi.org/10.13037/ci.vol18n38.4689

Issue

Vol. 18 No. 38 (2017): Comunicação & Inovação

Section

Artigos

License

Copyright (c) 2017 Andrea Medrado, James Bennett, Niki Strange

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