EXTERNALIDADES DE PARCERIAS LOCAIS EM UM CONTEXTO DE SUBSISTÊNCIA: o caso dos rifeiros brasileiros

The Case of Brazilian Raffles

Autores

Palavras-chave:

Externalidades, Mercados de Subsistência, Parcerias Locais

Resumo

Discernir as consequências das parcerias locais em contextos de subsistência é algo oportuno, levando-se em conta as limitações de recursos que estes mercados apresentam. O presente estudo analisa o conceito de externalidades em um contexto de subsistência abarcando parcerias locais. Realizamos uma pesquisa de inspiração etnográfica em viagens de rifa - atividade mascate contemporânea - em dois estados de diferentes regiões brasileiras, para observar as relações de troca entre o rifeiro e seus parceiros locais. Constatamos que a flexibilidade transacional e a sociabilidade são mecanismos importantes para o sucesso desses relacionamentos. Com isso, há um estímulo ao consumo para comunidades remotas e à geração de emprego, renda e ocupação. No entanto, as parcerias locais em mercados de subsistência também causam barreiras aos negócios locais, e apresentam relações comerciais conflitantes e riscos financeiros. Examinar as consequências relacionadas às parcerias locais em contextos de subsistência contribui à literatura ao conectar o construto de externalidades a uma perspectiva de subsistência.

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Biografia do Autor

Francisco Cláudio Freitas Silva, Pontifícia Universidade Católica de Minas Gerais

Doutorando em Administração na Pontifícia Universidade Católica de Minas Gerais, mestre em Administração pela Pontifícia Universidade Católica de Minas Gerais (2021), MBA em Marketing Digital pela Universidade Norte do Paraná (2018) e graduado em Administração pela Universidade Federal de Minas Gerais (2017).

Ramon Silva Leite, Pontifícia Universidade Católica de Minas Gerais (PUC Minas)

Doutor em Administração de Empresas pela Universidade Presbiteriana Mackenzie, possui mestrado em Administração pela Fead Minas, especialização em Marketing pela FGV-Rio e graduação em Administração pela Pontifícia Universidade Católica de Minas Gerais. Atualmente é professor do Programa de Pós-Graduação em Administração da Pontifícia Universidade Católica de Minas Gerais e coordenador do curso de pós-graduação em Gestão Estratégica de Marketing, do Instituto de Educação Continuada da PUC Minas, além de coordenar projetos de pesquisa na mesma instituição.

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Publicado

2025-05-26

Como Citar

Freitas Silva, F. C., & Leite, R. S. (2025). EXTERNALIDADES DE PARCERIAS LOCAIS EM UM CONTEXTO DE SUBSISTÊNCIA: o caso dos rifeiros brasileiros: The Case of Brazilian Raffles. Gestão & Regionalidade, 41, e20258604. Recuperado de https://www.seer.uscs.edu.br/index.php/revista_gestao/article/view/8604