Gestão & Regionalidade aims to contribute to the generation and dissemination of knowledge in the field of Management, considering the traditional sub-fields in this area, and incorporating studies that address the theme of regionality. Articles submitted to Gestão & Regionalidade that meet the submission rules will be evaluated by two ad hoc reviewers, in the form of double blind review. G&R was launched in September 1983 under the title of Revista IMES. From July 2000 onwards, it was renamed Revista Imes Administração. As of 2005, the name "Gestão & Regionalidade" was adopted, consolidating the alignment between the publication and the research line of the Master's Program in Administration at the Universidade Municipal de São Caetano do Sul. G&R is now also broadcast online, using the OJS. As of 2010, the printed version was discontinued, maintaining its four-monthly periodicity. ISSN - 2176-5308 G&R adopts the ANPAD Manual of Good Scientific Publication Practices. We ask authors and reviewers to read it. To access it: http://www.anpad.org.br/diversos/boas_praticas.pdf
Universidade Municipal de São Caetano do Sul - USCS
Autores que publicam nesta revista concordam com os seguintes termos: Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a https://creativecommons.org/ licenses/by-nc-nd/4.0/, permitindo o compartilhamento do trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista. Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista. Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre).
EFICIÊNCIA TÉCNICA E SERVIÇOS DE SAÚDE: uma análise envoltória de dados dos Municípios da mesorregião do Sudeste Paraense
The present study aims to measure the technical efficiency of the municipalities of the southeastern region of the state of Pará in the use of resources to provide health services. The research identified disparities between the levels of efficiency found, taking as reference the municipalities of the southeastern mesoregion of Pará. The method used to measure efficiency was the Data Envelopment Analysis. As results of the study it was noticeable the discrepancy between the degree of technical efficiency among the municipalities, being that of the 30 municipalities that comprised the sample of the study, 15 municipalities presented an excellent degree of efficiency, 10 municipalities obtained a degree of efficiency classified as good and 5 of the municipalities of the sample obtained a weak degree of efficiency. The study points out the need to create an institutional relationship network where managers can seek alternatives to exchange successful experiences in municipalities close to their context
Organização da Gestão Pública para a melhoria de oferta de serviços públicos.
Copyright (c) 1969 Mário César Sousa de Oliveira, Michel Melo Arnaud, Lucas Bastos Brito, Lorena Madruga Monteiro (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
THE REQUIREMENTS FROM THE BRAZILIAN SECURITIES AND EXCHANGE COMMISSION (CVM) IN RE-DOING ACCOUNTING STATEMENTS FROM 2009 TO 2021
In Brazil, the financial services authority are the Ministry of Economy and the CVM (Securities and Exchange Commission), and they regulate the quality of information provided by companies and the activity of audit committee to ensure the interest of investors. If the requirements are not accordingly, the financial statements are requested to be redone. With the purpose to identify the main causes that led the CVM request the redoing of the financial statements of 25 companies, this study tries to understand the motivation behind these determination by analyzing the republications of annual and quarterly statements inspected in the period from 2009 to 2021. The research considered 49 determining standards for organizations to represent quarterly and annual financial statements. Therefore, the established standards foreseen that they must be rectified to make them relevant and reliable, in the correct classification of financial instruments and the measurement of investments are the main points to be corrected and/or added.
Copyright (c) 1969 Bruna Cândido Teles, Marília de Jesus Bomfim, Sheron Pereira da Silva Torres, Fernando Almeida Santos (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Cultural Entrepreneurship and Handicrafts
Cultural entrepreneurship has been consolidated as a field of study and, in this research, this concept was associated with the production of handicrafts as a cultural practice, in the context of the municipal markets of Aracaju and producer workshops in Santana do São Francisco/SE. The aim was to investigate the practices of artisans, the dynamics of the craft trade and its production, associated with cultural entrepreneurship. Using a qualitative and exploratory approach, semi-structured interviews were conducted, based on narrative analysis, with craft traders from the markets and artisan suppliers, as well as photographic records and direct observation. The findings showed that market traders participate in the chain of dissemination of craft culture, but without entering into the production process and maintaining the cultural ties that permeate the creation of a piece, which is the role of the artisan. It was concluded that there is a lack of actions to recognition artisans as entrepreneurs and guardians of a centuries-old culture.
Copyright (c) 1969 Luiz Felipe Batista Morato, Gracyanne Freire de Araujo, Rosinadja Batista dos Santos Morato, Taís Alexandre Antunes Paes (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
TARIFAS BANCÁRIAS NO BRASIL: Análise comparativa das quatro maiores instituições financeiras
Research was carried out to identify and analyze the differences between the tariffs for services related to current accounts of natural person charged by the four largest publicly traded Brazilian banks in 2019. Documentary, descriptive / exploratory research identified that the positive evolution of banks' profits in Brazil is notorious, even in recessionary or low growth economic conditions. The balance sheets analyzed show that revenue from fees for providing services play an important role in this result. It was also identified that the tariffs are of great importance in the spending structure of Brazilian families but have little visibility and are difficult to compare by service users. Additionally, the comparative analysis of the various tariff packages and specific tariffs led to the conclusion that the differences between banks are relatively small, considering the large scope of services and the fact that the sector must be characterized by competitive practices
Copyright (c) 1969 WLADIMIR CRUZ MACEDO JR., SERGIO FELICIANO CRISPIM, AGNALDO ANTONIO DOS SANTOS (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Influence of Contingency Factors on the Level of Public Governance of Municipalities in the State of Paraná
This study explores the characteristics of Municipal Public Governance, relating to the Municipal Governance Index (2021) drawn up by the Federal Council of Administration. Information was collected from the 399 municipalities in the state of Paraná, with a total of 18 explanatory (independent) variables used in the correlation and multiple linear regression models. For the purposes of this study, the external contingency factor was the environment and the internal contingency factors were structure, size, culture, technology, and strategy. The results show that the external contingency factor environment and the internal contingency factors structure and size influence the level of municipal public governance. The multiple linear regression showed that the selected variables explain 46.70% of municipal public governance, and the study showed that important principles mentioned in the literature on public governance, such as transparency, accountability, and effectiveness, were not statistically significant for the multiple linear regression model.
Copyright (c) 1969 Danilo Rabito, Romildo de Oliveira Moraes (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
FATORES ASSOCIADOS AOS ÓBITOS POR CODIV-19 NO NORDESTE BRASILEIRO: UMA ABORDAGEM MULTINÍVEL
In 2020, the world was surprised by the COVID-19 Pandemic, caused by the SARS-Cov-2 virus, which triggered a global humanitarian, economic, and social crisis. In this sense, this work aimed to analyze the factors associated with COVID-19 deaths in the municipalities of northeastern Brazil in two distinct periods of the pandemic: July 2020 and April 2021, respectively. To obtain the results, hierarchical logistic models were estimated with variables at the individual and municipal levels. The results indicated that the probability of death is higher among male individuals, with comorbidities, the elderly, and with less education. Moreover, those who received the antiviral or COVID-19 vaccine also had a lower probability of death. Thus, for the case of northeastern municipalities, individual characteristics were more relevant for understanding deaths during the pandemic than the characteristics of the municipality itself.
Copyright (c) 1969 Adinésia Lima Leite, Thiago Henrique Carneiro Rios Lopes, Fernanda Esperidião (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
REPRESENTATION ASSOCIATIONS SERVICES: FOCUS ON AGRICULTURAL INPUTS DISTRIBUTORS
Difficulties in influencing the institutional environment create the opportunity for collective action through associations representing interests. The objective is understanding what influences associates' satisfaction with interest representation services. The approach is qualitative-quantitative. The primary data in the agricultural inputs distribution sector originate from a perception questionnaire and in-depth interviews. The results indicate that the quality of services influences members' satisfaction. Members have confidence in representation services and value the association's reputation, impacting quality and trust. Social and trust relational benefits can strengthen quality and trust relationships with the satisfaction of interest representation services. The research contributes to corporate political activities through private interest representation services in a country where lobbying is not regulated. In practical terms, it helps managers of representative organizations and their associates to determine sectoral collective agendas.
Copyright (c) 1969 Douglas Rafael Ferreira Tamer Soares, Sérgio Augusto Pereira Bastos (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Stability and Institutional Changes in Productive Agglomerations
The study of institutional change is an area of research in organizational theory, and the study of regional politics is on the institutional research agenda. This implies exploring how institutions matter for regional development and how the role of the State impacts on the environment of regions formed by micro and small businesses. Thus, this article presents and analyzes the type of institutional change in the productive agglomeration of footwear in Jaú/SP. This is a case study of a descriptive, exploratory and historical nature. The mixed approach subsidized the methodology, with quantitative analysis for economic data and qualitative analysis for data collected through documents and an interview script with nine actors linked to the governance of the cluster. The results pointed to the layered type of change, when small modifications are introduced and coexist with old practices. The events altered the socioeconomic conditions, but did not modify the institutional structure.
Copyright (c) 1969 Favoni, C., Sacomano Neto, M., Paulillo, L. F. O., Fogaça, D. R. (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
GIG ECONOMY E GESTÃO ALGORÍTMICA DE RECURSOS HUMANOS: forjando transparência, adequando comportamentos, ampliando o controle
Algorithmic HRM is a characteristic aspect of the gig economy and platform work, but its transparency and its effects on workers' behavior are still little explored in the literature. From gig workers interviews (rideshare drivers), this article explored how algorithmic management influences working day, especially in relation to the dichotomy transparency vs. opacity. In so doing, we find three main influences of algorithms on HRM practices: work assignment, remuneration and performance management. We identified that workers have high distrust and uncertainty regarding these practices, which develop in a context of surveillance, punishment and reproduction of inequalities, injustices, and biases. The study expands the discussions on the effects of adopting algorithms for HRM, especially in a domain characterized by precarity and informality of labor relations.
Copyright (c) 1969 Rodrigo Campos Rezende, Geraldo Tessarini Junior, Wilson Aparecido Costa de Amorim (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
O USO DE METODOLOGIAS ATIVAS NA EDUCAÇÃO EMPREENDEDORA: uma revisão sistemática da literatura
The job market today is looking for professionals with, in addition to technical capacity, skills that are important in the 21st century, such as entrepreneurship. Universities and higher education institutions play an important role in shaping the professional profile demanded by the labor market. Therefore, adjustments are needed in the teaching and learning process that help the student to build such skills. Thus, this article aims to analyze how the national and international scientific literature has portrayed the use of active methodologies in the classroom in higher education institutions, for Entrepreneurial Education. For this, a systematic review of the literature was carried out in the Scopus database. The results point to a growing interest in the subject and these methods have developed fundamental entrepreneurial skills in students in the contemporary context. The most active teaching-learning methods found were Design Thinking and Project-Based Learning.
Active methodologies, Entrepreneurial education, Systematic review, Higher education.
Copyright (c) 1969 Sarah Lopes Silva, Daniela Meirelles Andrade, Dany Flavio Tonelli (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
The New Careers in Public Companies in the Context of Technological Advancement
The study aimed to test the application of non-traditional career theories in a context of apparent job stability, but one that involves high technological advances that causes continuous downsizing. The methodological choice was a quantitative investigation, with an exploratory character and a descriptive approach, applied as a survey to 6,405 employees. The results revealed that respondents manage their careers accordingly to the boundaryless career and protean career concepts, which present patterns of flexibility and independence from the organization. They virtually disregard the threat that the technological advances will have upon their work, resulting in the replacement of their work by machines. The study shows that non-traditional theories are also applicable to this type of context.
Copyright (c) 1969 Elza Fátima Rosa Veloso, Daielly Melina Nassif Mantovani, Tiago Luciano Alves, Leonardo Nelmi Trevisan (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Multidimensional analysis of agricultural production diversification and sustainability
Agricultural diversification is an important strategy in promoting sustainable rural development, but its purely economic analysis ignores important issues such as environmental and social ones. It is in this sense that there is a need to analyze agricultural diversification with more than one dimension. This article, therefore, performs a systematic literature review with the objective of building the state of the art of agricultural diversification, analyzing it from a multidimensional perspective. It was possible to conclude that specialization is economically beneficial in the short term, but it is diversification that brings sustainability in the long term, considering the economic, social and environmental tripod, since it allows respect for the limits of the agroecosystem. In addition, the diversification process is heterogeneous and complex, and the particularities of each case must be respected.
Copyright (c) 1969 Bruce Wellington Amorin da Silva, Wagner Luiz Lourenzani, Gessuir Pigatto (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
FATORES CRÍTICOS DE SUCESSO EM CADEIAS DE SUPRIMENTOS: Análise da percepção de gestores de empresas multinacionais no cenário pós-pandêmico
A pandemia da Covid-19 impactou diretamente a cadeia de suprimentos e o gerenciamento de riscos se tornou um desafio para os profissionais desse setor. Considerando tal contexto, a presente pesquisa buscou analisar as ações adotadas pelos profissionais de supply chain para minimizar os efeitos da ruptura das cadeias globais de suprimentos em decorrência da Covid-19. Para tanto, no primeiro momento foram identificados na literatura os principais impactos causados por essa ruptura na cadeia de suprimentos. Posteriormente, foi utilizado o método qualitativo de caráter exploratório para classificar esses impactos conforme a sua natureza e o seu grau de severidade e verificar as ações tomadas pelos profissionais do setor para mitigá-los. Os resultados indicaram que os efeitos da pandemia resultaram em mudanças que afetaram as empresas, principalmente financeiramente, fazendo-se necessárias ações como o dual sourcing e a busca por fornecedores locais para a obtenção dos resultados almejados.
Copyright (c) 1969 GEÓRGIA CECATTO DE ALMEIDA, Guilherme Bergmann Borges Vieira, Carlos Honorato Schuch Santos, Rafael Mozart da Silva (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
O RURAL NOS PLANOS MUNICIPAIS DE SANEAMENTO BÁSICO DAS BACIAS HIDROGRÁFICAS METROPOLITANAS DO CEARÁ
Basic sanitation is fundamental for the preservation of the environment, for human health and for economic development. According to Brazilian legislation, it is duty of the State to guarantee access to adequate basic sanitation, not only in urban areas, but also in rural areas. In its turn, an important sanitation public policy tool is the Municipal Basic Sanitation Plan (MBSP). Thus, this research aimed to analyze the presence and approach given to the rural in the MBSP of the Metropolitan River Basins of the State of Ceará. The work involved a bibliographic and documentary review. The MBSPs of the cities belonging to the studied basin were analyzed and it was observed that, unlike other regions of the country, most of the MBSPs studied addressed the rural, bringing, especially, a diagnosis of the rates of attendance of the sanitation services for these areas and proposing specific programs and actions for each reality.
Copyright (c) 1969 Laura Baccetto Ajala, Marcelle Maria Gois Lima, Mariana Rodrigues Ribeiro dos Santos (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
CULTURA E GOVERNANÇA CORPORATIVA: Uma Revisão de Duas Décadas
Evidências têm surgido de que a cultura molda as organizações formais e influencia as práticas de governança corporativa. Este estudo teve por objetivo compreender o estado da arte sobre a relação da cultura com a governança corporativa, considerando os papers publicados nas duas últimas décadas. A metodologia utilizada foi a de revisão sistemática da literatura que definiu a amostra final com o quantitativo de 23 artigos a partir dos critérios de inclusão e de exclusão. Parte dos trabalhos selecionados pela revisão reflete que a cultura possui a capacidade de influenciar as práticas de governança corporativa. Dessa forma, compreender as influências culturais nas características de governança, considerando o cenário no qual as organizações estejam situadas se torna importante. As organizações devem utilizar de aspectos positivos da cultura do país onde estejam localizadas, pois ao influenciar a governança, seus mecanismos podem se tornar mais fortes.
Cultura. Governança corporativa. Influências culturais. Revisão sistemática.
Copyright (c) 1969 Allisson Silva dos Santos, Anderson Dias Brito, Taciana Rita Santos Souza, Gabrielle Carvalho (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
The Opportunities and challenges in socioenvironmental and corporate governance practices: Company B
In recent decades, the population's production and consumption patterns have contributed to the worsening of the environmental and social crisis, due to the lack of commitment to sustainability, especially in the business sector. In this context, the concept of "Company B" emerges, which brings together corporate organizations that seek to solve socio-environmental problems in parallel with the development of their activities as a private entity. The purpose of this article is to analyze opportunities and challenges of institutions certified as "Company B". The methodology is based on document analysis of data from the "Company B" platform. As a result: several Brazilian companies are recognized in this segment (eg Natura, Aoka Tours, Granato). This movement is growing and can create new market opportunities and change in the behavior of consumers of these products, but there are still many doubts from companies regarding regulatory aspects of the market that make it difficult for a greater number of organizations to enter this segment.
Corporate socioenvironmental responsability
Copyright (c) 1969 Cristini Rosa Pinheiro, Patricia Bilotta (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Space distribution of the population in the Metropolitan Region of the Southwest Maranhense (RMSM): analysis based on migrations
This work aims to analyze inter-regional (long-distance), intra-regional (medium-distance) and intra-state (short-distance) migrations to and from the Southwest Maranhense Metropolitan Region (RMSM), the first metropolis created in the interior of the Northeast Region, in 2005. The main source of information is the 2010 Demographic Census Microdata. The results show the predominance of intrastate flow, while medium distance flows are the least practiced, and interregional migration shows a negative balance. At the municipal level, it points out something unusual when compared to other RMs, the metropolitan core (Imperatriz) has a negative migratory balance in the three flows under study, justified by the dismemberment in its territory. Another result is the development of Açailândia, with a positive migratory balance in short and medium distance flows, quickly gaining the status of a medium city, due to its population contingent and migratory attractiveness.
Copyright (c) 1969 Ricardo Monteiro de Carvalho, Silvana Nunes de Queiroz (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
WHICH BRAZILIAN CAPITAL PROMOTE GREATER SOCIAL WELL-BEING?
Observing the heterogeneities of Brazilian state capitals and access to social welfare policies (health, education, assistance and social security), this study seeks to assess and classify income equality, development and access to social policies, in addition to the correlation between such aspects in national capitals. Theoretically, it addresses the Welfare State, public policies, development and inequality. This is a quantitative study that uses bibliographic, descriptive, geostatistical and Pearson correlation coefficients. The results show that there are few capitals that can be cited as promoters of social well-being, pointing out Florianópolis and Curitiba. Finally, the associations between development and welfare and social assistance policies and income deconcentration and access to public education are highlighted.
Copyright (c) 1969 Luciano Henrique Fialho Botelho, Thiago de Melo Teixeira da Costa (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Corporate Social Responsibility Actions in Times of Pandemic
The article analyzes the social responsibility actions of the largest Brazilian companies during the Covid-19 pandemic. The methodology is characterized as descriptive with a qualitative approach. The documentary method was used to collect data from the corporate website, sustainability report and integrated report of the 30 largest companies in Brazil, selected based on net revenue, according to the positioning in the ranking of the 1000 largest Brazilian companies in 2020. The results indicate that there is a lot of information on social responsibility and sustainability actions, and that projects and programs aimed at social development and philanthropy predominate. Brazilian companies supported society, especially through partnerships with NGOs and the public sector, donation of hygiene and cleaning products, protective equipment and food. The study points out the paths followed by the largest Brazilian companies in the management of social responsibility, contributing to the leverage of socio-environmental practices in private
The paper discusses the social responsibility actions of the largest Brazilian companies during the Covid-19 pandemic.
Copyright (c) 1969 Cândido Ferreira da Silva Filho, Isabela Thomaz Oliveira, Diego de Melo Conti, Juan Arturo Castaneda Ayarza (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
BLUEWASHING: ASSESSMENT OF THE STATE OF ART
This research aims to evaluate the academic production concerning the term "bluewashing". To achieve the goal proposed, bibliometric research was realized, associated with a critical analysis, targeting the academic publications on the bluewashing term in the acknowledged scientific databases worldwide (Proquest, Web of Science, Capes, Scopus, Scielo and Spell). That allowed a general mapping of what has been produced on the subject, both quality and quantity, not only to consolidate what has been studied so far, but also to enable a critical analysis to advance the subject in the academy and practice. Therefore, it has been possible to realize that the bluewashing subject, despite responding for a relevant production, is still not very studied by the academy, especially in depth, or even in an integrated and consensus way. Considering this, several discussions were made, and new studies are encouraged.
Copyright (c) 1969 Taís Pasquotto Andreoli (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
A PRESTAÇÃO DOS SERVIÇOS BANCÁRIOS E SUA RELAÇÃO COM A SATISFAÇÃO E A INTENÇÃO COMPORTAMENTAL DOS CLIENTES NA PANDEMIA DA COVID-19
The social distance caused by COVID-19 has led financial institutions to use remote service as an alternative to face-to-face. Although banks have started this movement earlier, with the advent of the online universe, the question remains about the impact of this movement on customers. Therefore, the aim of this research is to analyze the relationship between the perception of customers of financial institutions about the performance of frontline employees, satisfaction and behavioral intention of customers, during social distancing. The research has a descriptive-quantitative nature, being carried out a modeling of structural equations with the data collected through a survey. The research showed that the knowledge, competence, security and ease of relationship of the employee of banking institutions generate a feeling of reception, satisfaction, happiness and enchantment in the customer, causing him to enjoy products and services again and to indicate the institution for friends and family.
Copyright (c) 1969 Larissa Cristina Miranda Alves, Nádia Carvalho, Alyce Cardoso Campos, Rita de Cássia Leal Campos, Gustavo Nunes Maciel (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Reconfigurations of in-store shopping practices for consumers with disabilities
Smartphones have promoted important changes in daily activities. When observing consumers with disabilities, devices have improved their quality of life. Nevertheless, there is still a lack of understanding about how they use smartphones during these in-store shopping activities. This paper aims to understand how the use of smartphones reconfigured consumers with disabilities' in-store shopping practices. We theoretically approach studies on m-shopping, practice theory and disability studies. Methodologically, we conducted virtual focus groups formed by consumers with disabilities in different Brazilian regions, divided into six different groups from May to November 2021. Smartphones in in-store shopping practices interconnects multiple activities and it involves different elements from traditional shopping practices. New perceptions are presented in the use of material, competency, and meaning elements for the performance. Understanding the practices becomes an important lens for comprehending how consumers make their purchases, as a means of reducing vulnerability experienced in their shopping practices.
Copyright (c) 1969 Victor Galindo de Mello, Olga Maria Coutinho Pépece (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Externalities of local partnerships in a Subsistence Context
Discerning the consequences of local partnerships in the context of subsistence is opportune, considering the various resource deficits that these markets present. The present study analyzes the concept of externalities in a subsistence context featuring local partnerships. We conducted an ethnographic inspired research using a bottom-up approach on raffler trips - a contemporary peddler activity - in two states from different Brazilian regions, to observe the exchange relations between the raffler and its local partners. We found that transactional flexibility and sociality are important mechanisms for the success of these relationships. With that, there is a stimulus to consumption by remote communities and generation of employment, income and occupation. However, local partnerships in subsistence markets also cause barriers to local businesses and present conflicting business relationships and financial risks. Examining the consequences related to local partnerships in subsistence marketplaces contributes by connecting the externalities construct to a subsistence perspective.
Copyright (c) 1969 Francisco Cláudio Freitas Silva, Ramon Silva Leite (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Copyright (c) 2025 Vera Lucia Basso (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Copyright (c) 2025 editoria G&R (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
DUPLAMENTE VULNERÁVEIS? Um estudo sobre consumidoras com deficiência física no processo ritualístico do casamento
This article aims to understand how women with physical disabilities experience the ritualistic process of marriage under the vulnerability consumption's view. For this purpose, semi-structured interviews were conducted with women with physical disabilities who had experienced the process during the last four years. Data collection had been treated by content analysis. Two main categories were defined a priori: symbolic consumption and consumer vulnerability. The data interpretation reveals that women with physical disabilities may experience double vulnerability. However, it is important to acknowledge their ability to be resilient in this reality. This research extends the understanding of the literature about consumers with disabilities and shows an unexplored context of consumption. Managerial implications can be pointed for wedding retailers seeking to improve their business and be more accessible for their clients.
Copyright (c) 1969 Bruna Maria Pereira Pontes, Nelsio Rodrigues de Abreu (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
CARACTERÍSTICAS EMPREENDEDORAS DA MULHER RURAL DO SERTÃO CEARENSE
The rural woman is still seen in the environment where she works as a helper, which reinforces the invisibility of her workforce and gender inequality, especially in the Northeast region. To reverse this problem, entrepreneurial characteristics facilitate the process of self-recognition and empowerment of these rural women. The objectives were: I) to map the entrepreneurial characteristics of rural women in the Sertão dos Inhamuns; II) identify the profile of this rural woman; III) to correlate the main entrepreneurial characteristics. 131 questionnaires were applied to rural women in Sertão dos Inhamuns, located in the State of Ceará, between December 2021 and February 2022. Planning and Commercial Experience stand out because they are entrepreneurial characteristics that rural women in Sertão dos Inhamuns exercise throughout their 20-year trajectory in the field. Although they have these characteristics, there is a need to enhance them and disseminate management techniques.
Características empreendedoras da mulher rural da Região Nordeste.
Perfil da mulher rural da Região dos Inhamuns do Estado do Ceará.
Copyright (c) 1969 Anelise Daniela Schinaider, Alice Benevenuto Pereira (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
INDICAÇÃO DE PROCEDÊNCIA DO ARTESANATO EM TEAR DE RESENDE COSTA - MG
The Geographical Indication ensures products/services protection about the origins or provenance from a geographical area. The unfamiliarity regarding the process that legitimizes it prevents the proof of the quality and reputation of the products, disapproving the requests. The purpose of this work was to present an integrated flow of processes adopted for the registration of the Origin Indication of handicrafts in manual loom in the Resende Costa-MG municipality, to understand the necessary steps to build the integrated whole, arousing interest from other locations in adopting these distinctive signs. A qualitative research was carried out using action research as a strategy. The results generated a flow composed of 11 sub-processes, from the mobilization of the local community to the recognition of the request by the INPI. This confers notoriety, values the place, strengthens companies, can attract tourists, increases the flow of products out of the region and adds to the municipality's tax.
Copyright (c) 1969 Paulo Henrique de Lima Siqueira, Fabrício Molica de Mendonça, Bruno de Barros Diláscio (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Child consumer segmentation in relation to the influence of television food advertising
Advertisements to children are a widely discussed subject, especially when it comes to the use of television media, one of the most present in children's daily lives. In this context, this research aims to verify the existence of segments of the children's consumer regarding their behavior in the face of the influence of television advertising. Therefore, an empirical, quantitative-descriptive research was conducted with 283 children, aged between 7 and 11 years, duly authorized to answer a structured questionnaire adapted for them. Descriptive statistics and cluster analysis were used for data analysis. The results showed the formation of five segments among children's consumers: "children heavily influenced by food advertising on television", "children moderately influenced by food advertising on television", "children little influenced by advertising on television by food on television", "children not resistant to the influence of food advertising on television" and "children not influenced by food advertising on television".
Copyright (c) 1969 Danilo Moraes de Oliveira, Wilson Ravelli Elizeu Maciel, Arthur Caldeira Sanches, Fernando Thiago (Autor); Caroline Gonçalves https://creativecommons.org/licenses/by-nc-nd/4.0
Constituents of Power's exercise in 'The miracle of Cell 7' and 'A Lesson of Love'
The object of this study is the mechanisms and sources of power and its locus are the movies 'The miracle of Cell 7' and 'A Lesson of Love'. This article was elaborated from choices of categorized aphorisms that are configured for Abbagnano (2003) as succinct propositions that express truth, a rule, or a maxim, with the primary objective of investigating the constituent parts of the exercise of power in both films. The choice of these aphorisms was based essentially in Foucault's studies (1981; 1987; 2006), among other scholars, under the perspectives of filmic analysis (Champoux, 1999; Huczynski & Buchanan, 2004; Napolitano, 2013), as well as under the references about the use of films as a research locus (Denzin, 2004; Flick, von Kardoff & Steinke, 2004; Leite, et. al., 2021). The results pointed out that in all constituent parts of the exercise of power the preponderance of impersonal and arbitrary power was observed. On the other hand, the protagonists of both loci of this observational study in filmic analysis obtained the real results of justice, only through the intervention of the personal power of those who could exercise it freely, since, through the interference of the impersonal and arbitrary power, both received unjust, unreasonable, contestable, vitiated, and even illegitimate arbiteries.
Copyright (c) 2025 Nildes Raimunda Pitombo Leite, Juliana Correia da Silva (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0
Research practice in undergraduate administration courses: a bibliographic study of EnANPAD publications (2001-2021)
This study aimed to identify and analyze the presence of research practice as a teaching and learning strategy in the Undergraduate Administration course based on a bibliographical survey carried out in the proceedings of the National Meeting of the National Association of Postgraduate Studies and Research in Administration (EnANPAD), from 2001 to 2021. Methodologically, the research was outlined through a bibliographic survey of articles published in the annals of this scientific event in the thematic area EPQ - Teaching and Research in Administration and Accounting with a focus on the first. In the period investigated, a total of 1,586 were identified in the EPQ subdivision of EnANPAD, but, of this total, only 22 are inherent to the research object and are distributed in the area of Applied Social Sciences. When the analysis focuses only on the undergraduate Administration course, it appears that only five publications focus on research as a teaching and learning strategy. It is concluded that these results reveal, on the one hand, the relevance of the study, considering that the theme is little explored in the scope of academic-scientific research, and, on the other, that the use of research practice as a research procedure Teaching and learning in Undergraduate Administration courses is still a practice little used in classes by teachers.
Copyright (c) 1969 Nonato Assis de Miranda, Maria do Carmo Romeiro , Flávio Lemenhe (Autor) https://creativecommons.org/licenses/by-nc-nd/4.0