PERCEPÇÃO PÚBLICA DA DENGUE EM 2024: analisando big data com social listening

Authors

DOI:

https://doi.org/10.13037/ci.vol25.e20249660

Keywords:

social listening, big data, social media

Abstract

A dengue teve picos de casos em 2024, causando uma epidemia significativa no Brasil. Este artigo utiliza a análise de big data para entender a percepção pública sobre a dengue em plataformas de mídia social. Baseado nos métodos digitais, o estudo adota o social listening para identificar padrões, sentimentos e discussões. Foca em seis tópicos: evolução das menções, distribuição por canal, gênero, engajamento, termos relacionados e sentimentos. Os resultados destacam tendências, canais mais ativos, e a influência política, oferecendo insights valiosos para formuladores de políticas e estrategistas de mídia social.

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Author Biographies

  • Alan César Belo Angeluci, University of São Paulo

    Productivity Scholarship Researcher (PQ-2) of CNPq. Assistant Professor at the School of Communications and Arts of the University of São Paulo (ECA/USP) and in the Graduate Programs in Information Science and Communication Sciences (PPGCI and PPGCOM ECA/USP). Leader of the Smart Media Users research group (smartmediausers.org). Conducted postdoctoral studies at ECA/USP and the University of Texas at Austin, United States. Holds a PhD from the Polytechnic School of USP, with a sandwich PhD period at the University of Brighton, England. Master's and bachelor's degrees from the Faculty of Architecture, Arts, Communication, and Design of São Paulo State University (UNESP). Main areas of teaching, research, and extension include Data Visualization, Digital Methods, Information and Communication Technologies (ICT), Digital Culture, and Human-Computer Interaction (HCI).

  • Marcello Tenorio de Farias, University of São Paulo

    PhD candidate at the School of Communications and Arts at the University of São Paulo (USP). Master in Communication from the Municipal University of São Caetano do Sul (USCS), with a degree obtained in 2020. Also a specialist in Marketing and Communication Management from ECA - USP (2018). Holds a bachelor's degree in Advertising from Faculdade Oswaldo Cruz (2015) and an extension in Practice and Didactics in Higher Education from USP (2018). Instructor in subjects related to digital communication, marketing management, social media, strategic marketing, digital marketing, advertising creation, and art direction (Adobe package) in the Social Communication (Advertising, Public Relations, Journalism, RTV), Design, and Postgraduate courses at São Judas Tadeu University. Additionally, a full-time instructor in technical courses in communication and marketing at Centro Paula Souza (ETECs). Also teaches and lectures in free courses in Marketing, Digital Marketing, Communication, and Branding. Member of the Smart Media Users research group at the School of Communications and Arts at USP. Professional with over 10 years of generalist experience in marketing and digital communication in large companies and national and international communication agencies. Currently, also has a consultancy specializing in digital marketing and communication.

References

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Published

2024-11-21

Issue

Vol. 25 (2024): COMUNICAÇÃO & INOVAÇÃO

Section

Artigos

License

Copyright (c) 2024 Alan César Belo Angeluci, Marcello Tenorio de Farias

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How to Cite

PERCEPÇÃO PÚBLICA DA DENGUE EM 2024: analisando big data com social listening. (2024). Comunicação & Inovação, 25, e20249660. https://doi.org/10.13037/ci.vol25.e20249660

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