A matriz de comportamento do spin doctor no processo de comunicação política

Autores

  • Vasco Ribeiro Universidade do Porto

DOI:

https://doi.org/10.13037/ci.vol16n32.3279

Palavras-chave:

Palavras-chave, Spin doctoring. Assessoria de imprensa. Comunicação política.

Resumo

Em meados da década de 1980, surgiu nos EstadosUnidos uma nova designação para a atividade daassessoria de imprensa política: o spin doctoring.Muito se tem falado dos spin doctors e da suaforma de atuar, mas nem sempre percebemos atéque ponto as suas ações se diferenciam do modelonormativo da tradicional assessoria de imprensa.Assim, este artigo propõem-se explanar 36 técnicas,ações e comportamentos que resultam numamatriz de comportamento dessas fontes sofisticadasde informação que operam a serviço de governos,partidos políticos e até mesmo empresas privadas.

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Biografia do Autor

Vasco Ribeiro, Universidade do Porto

Doutor em ciências da comunicação pela Universidade do Minho, mestre em comunicação política pela Faculdade de Letras da Universidade do Porto (FLUP) e licenciado em comunicação social pela Escola Superior de Jornalismo. Leciona “Assessoria de Imprensa”, “Relações Públicas", “Comunicação Empresarial” e "Comunicação Política” em três cursos da FLUP e é professor convidado da Porto Business School.

Profissionalmente foi assessor de imprensa/director de comunicação na Assembleia da República Portuguesa, Parlamento Europeu, Reitoria da Universidade do Porto, Hospital de S. João, Câmara Municipal do Porto, Normetro e Associação Nacional de Jovens Empresários e também consultor e autor de vários planos estratégicos de comunicação em Portugal.

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Publicado

2015-08-20

Como Citar

Ribeiro, V. (2015). A matriz de comportamento do spin doctor no processo de comunicação política. Comunicação & Inovação, 16(32), 7–26. https://doi.org/10.13037/ci.vol16n32.3279