A matriz de comportamento do spin doctor no processo de comunicação política
DOI:
https://doi.org/10.13037/ci.vol16n32.3279Palavras-chave:
Palavras-chave, Spin doctoring. Assessoria de imprensa. Comunicação política.Resumo
Em meados da década de 1980, surgiu nos EstadosUnidos uma nova designação para a atividade daassessoria de imprensa política: o spin doctoring.Muito se tem falado dos spin doctors e da suaforma de atuar, mas nem sempre percebemos atéque ponto as suas ações se diferenciam do modelonormativo da tradicional assessoria de imprensa.Assim, este artigo propõem-se explanar 36 técnicas,ações e comportamentos que resultam numamatriz de comportamento dessas fontes sofisticadasde informação que operam a serviço de governos,partidos políticos e até mesmo empresas privadas.
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